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Health Food

Why Health Care Practices Should Consider Outsourcing Their Newsletter Marketing Programs

In an ideal world, health care practices would have the time, expertise and resources to create their own newsletter marketing programs. Unfortunately, the reality is quite often the opposite.
The reputation of your health care practice is as important as the health of your patients. And just as you wouldn’t advise your patients to compromise their health by self-medicating, I wouldn’t advise you to compromise your reputation by skimping on the quality of your newsletter. The same way that you would advise your patients to see an expert (you!) about whatever is bothering them, I would advise you to work with an expert on newsletter marketing as well.
Outsourcing your medical, dental or physical therapy newsletter benefits you and your practice in the following ways:
It saves time. Creating a professional newsletter takes time-something that you, as a health care practitioner, don’t have in abundance. On top of that, patients and other health care professionals who receive your newsletter are information savvy. They can tell the difference between a hastily put together newsletter and one that you crafted to include information relevant to their concerns. If your aim is to connect with your readers, encourage them to refer patients to you or come to you in their time of need, a newsletter hastily put together will reflect badly on your health care practice.
Don’t let lack of time affect the quality of your healthcare newsletter. Not only will outsourcing save you time but your readers will love hearing from you because your newsletter articles will be informative and a pleasure to read. They will appreciate the fact that the information you provide is catered specifically to them. We have found that when newsletters are done well, recipients anticipate their arrival.
It gives you access to expertise you lack. When I say lack of expertise, I don’t mean your clinical knowledge. On that front, you are the expert. What I mean is a lack of copywriting expertise.
There’s no one better to educate, teach, and inform your patients and referral sources than you. But it’s quite possible that you don’t have the copywriting, design or marketing skills to do all of the above in words and terms your readers can easily understand.
Having someone whose expertise is to create newsletter content will ensure that your newsletter articles are optimized for your reader’s understanding and interest.
So unless your health care practice has a marketing department with specific experience with newsletter marketing, outsourcing to a newsletter service is your best option.
How to Outsource Your Newsletter Content
When outsourcing your newsletter, look for a company that has experience in your field of health care practice.
Once you find a few companies, research them well. Ask for client testimonials or referrals, and pay close attention to how they communicate. Are they professional? How rigorous are their writing, proofreading and fact-checking processes? Are they willing to go the extra mile?
When you find a newsletter marketing company you trust, you still need to read your entire newsletter. If a reader calls you about a newsletter article that piques his or her interest, be sure you are ready to respond.
Newsletters can be a powerful marketing tool for your medical, dental or physical therapy practice. After 28 years in the newsletter marketing business, I have seen their success firsthand. But I also know that your No. 1 concern is your patients, so my advice to health care practices interested in setting up a newsletter program is always, “Don’t go it alone.”…

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Health Articles

Advice For Those Dealing With Cellulite In Their Lives

There are millions of people across the globe that have cellulite, and you may be one of them. With age, cellulite often appears, and it is highly worthwhile to possess some knowledge on how to handle it. Read on to become educated on how to deal with cellulite problems.

Being physically active can help to combat cellulite. If you exercise and target the areas that you have cellulite with cardio exercise, you will see noticeable results over time. Try biking and running to get rid of cellulite on your buttocks, hips and thighs.

Apply moisturizer to the skin each day. There are numerous reasons why it is a good idea to moisturize your skin. It can really help you battle cellulite. As you apply the lotion, gently massage the areas where you think cellulite is occurring. As you massage the lotion into different areas, you will help target fatty deposits.

Green tea is also great to drink when you are trying to get rid of cellulite. Green tea helps to break down the fat stores within your body. This translates into less cellulite on your body. You can also use green tea in capsule form to make it more potent.

Plastic surgery for cellulite should be a final resort. Surgery can be very harmful, and besides there are plenty of safer ways that help lessen the effects of cellulite. You should get surgery only if you have seen no improvement from everything else you have tried.

Eat food that contains healthy oils and always stay hydrated. Why, exactly, are these important? Without hydration, your body will show your imperfections. Staying hydrated will cause your skin to fit a little tighter, which smooths out the bumps and dimples of cellulite. It is an easy and effective form of fighting cellulite.

Good nutrition is a smart way to cut down cellulite and prevent it. Foods rich in lecithin help diminish cellulite. Eggs, spinach, peanuts and lettuce are all great for getting lots of lecithin. Avoid foods high in fat when combating cellulite.

You can reduce cellulite by reducing your stress levels. Stress causes Cortisol, a harmful hormone, to be released by the brain. Cortisol increases fat storage in the body and also makes your skin thinner. To get rid of stress, try doing meditation and yoga.

Live a stress-free life. Stress can be a cause of cellulite. Stress results in excess cortisol, which tends to boost fat storage while also thinning out the skin. Yoga or meditation are your saviors here. Try going on some long, relaxing walks. Find a way to calm yourself and get adequate sleep.

Water is very important to beating cellulite. The more water you consume, the healthier your skin will become. Not only does water fend off wrinkles, it also gets rid of toxins. Thus, the skin always looks its best.

As this article has pointed out, many people in this modern world deal with cellulite. You don’t need to agonize over it because these tips can help you out. Get started right away to prevent cellulite from being a problem in your life.…