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Healthy Nutrition

If It Ain’t Broke, Don’t Fix It

January 1 of this year we had to change the electronic transmission protocols for filing electronic medical claims. As a medical billing service, we were proactive throughout 2011 getting the protocols in place. As the January 1 deadline approached it became apparent that not everyone was quite so proactive.
We are now well into over a month of transmitting claims and the process seems to becoming more fraught with disaster. The new protocols are referred to as 5010 and the old ones were 4010A. The 4010s worked great and all the bugs were out of it but again the statisticians simply want more data, most likely data that could be held over physicians heads as a tool to coerce them into doing things not necessarily in the best interest of the physician and most assuredly not in the best interest of American medicine.
Today as I was reviewing the transmission reports it struck me as to the absurdity of some of the rejections. From a claim standpoint, we still refer to a lot of the data as if we are looking at what was once called a paper form a HCFA1500 and now called CMS1500. Basically the same piece of paper with two major exceptions, each provider had a spot for two numbers, his NPI and his legacy number and one column in section 24 disappeared and the rendering physician NPI and/or legacy number no longer was in 24K but was now in 24J, but I have digressed. The absurdity is in box 32.
The bottom three boxes on a CMS1500 are 31,32, and 33. Box 31 is the physician of record taking responsibility for the claim. Box 32 is the name and location of where the service was performed and box 33 is the entity and address of where payment is to be made. Here is the absurdity. For Medicare, if the service is performed anywhere but the provider’s office, the data must be filled in. But if it is in the providers office the box must be left blank or the claim will be rejected. Now wouldn’t it be simple to just ignore that info if it is unnecessary? But apparently they are too incalcitrant into a format that they can’t! And to compound the issue, United Health Care will reject the claim if the service is performed in the office and box 32 is not populated. Besides, why have the box if you don’t want it populated.
The rules should be uniform but apparently they are not. One will reject the claim if it is populated while another rejects it if it is not populated. From the standpoint of attempting to keep them all happy it can be a nightmare.
So seriously folks, if the 4010A worked why change it just to gather more statistical information that will only serve to drive up the cost of health care.
If it ain’t broke don’t fix it.…

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Nutrition

The Benefits of Good Penis Health

There can never be a great sexual pleasure without proper penis health. True, men’s reproductive health can determine the mood of any sexual activity they may be engaging into. However, a lot of men these days do not give serious attention to this, thinking that life can still go on without undergoing such penis health care.
Given this fact, many men are now struggling to get back the pleasure they once enjoyed or experience the pleasure deprived to them. Little of them know that it only requires proper consultation and care for their reproductive health to get out of this kind of situation.
Benefits In Health
If only men can know how much they can get out of maintaining a good reproductive health, every one of them will surely start getting one. In fact, the most important benefit they can get from it is lessening the risk of getting prostate problems. As the world knows, prostate problems can take the life of a man. Therefore, they very well need not to get this problem to avoid risking their lives.
Another thing that men can get out of good penis health is making them more emotionally stabled. Since a good reproductive health can open up great opportunities for sexual satisfaction and pleasure, the emotional sense of men is boosted to the positive side. Their self-esteem and confidence will always be on top of the picture.
Benefits In Sexual Life
More than the good effects of this to the overall health of men, it can also spice up the sexual life of most men. This is true especially those who have a problem in terms of their organ’s size, semen production, and ejaculation as well.
Given the proper ways to care for the reproductive health, there are greater chances that men can develop a permanent penis enlargement, good seminal fluid production and also controlled ejaculation. With all these, most men will always find pleasure in their sexual life, especially that they can easily satisfy the needs of women already.
Also, another important thing is that good penis health can decrease the risk of men being impotent. Meaning, men don’t need to worry anymore about getting into a situation when he cannot anymore make sexual activities and children as well.
In the end, it is definitely of great importance to give proper attention and care to the penis health. The benefits that can be acquired from it are so important that if it is not given the right attention, it can cost a life.…

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Whole Food Vitamins

Branding Vs Direct Response – Which is Best For My Practice?

I’m asked frequently how important Branding is to a healthcare practice. My answer is “it’s critical”. Every potential patient (and referring physician) is asking themselves a critical question that your marketing message has to answer “Why you?”. Branding helps you differentiate your practice from your competition and provides the answer(s) to the question “Why You?”.
I’m also asked what type of marketing is more important, building your brand or getting new patients to come to your office quickly and cost-effectively. This type of marketing is called “direct response” marketing. I believe that both are important factors in the success of your marketing campaign.
Branding is a form of marketing where a consumer (your prospective patient) sees or hears your message through any medium (web site, email, TV, print ad, radio, direct mail, etc.) and hopefully remembers who you are, what you do, and why they should consider you if/when they need or want your services. Most of the time, the action isn’t immediate (i.e. “direct response”).
The marketer has to hope that once the consumer sees/hears the message they remember it. Advertising studies show that the average consumer needs to see a message 5-7 times before it becomes familiar to them. You must hope that the consumer has enough name recognition from your previous marketing that when they do need/want your services, they think of you first and don’t get distracted by your competitors’ marketing messages. This can happen often if the prospect goes to the Yellow Pages or Google and then sees your competition.
In “Direct response marketing”, there is generally a strong message with a compelling offer or “call-to-action”. You’re giving your prospective patient a reason to contact you NOW. You’re directing the consumer where to go next (i.e. “Click here now” or “Call today”) and you’re giving them a reason to do so now. A big benefit to “direct response” is that it’s easier to measure results. You can look at metrics like response rates, open rates, click through rates, and conversion rates. You can directly calculate your ROI (return on investment), which helps you offset any advertising costs from the profits you generate.
Although branding is not as accurate to measure and your efforts can take time, you have to develop your brand to help overall conversions in your direct response marketing. Ideally, your marketing message should answer both these questions: “Why You?” and “Why Now?”. This is why Branding and Direct Response are both extremely important.
If you need help developing a more compelling message to build your brand or you need a better direct response rate to improve your ROI, contact me to assistance. Proven Strategies for a Strong, Profitable Practice!…

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Men'S Health

Small Business Planning Must Include Health Care Costs

Based on what little is known about the new health care bill that was just passed, it will have a huge effect on small to mid-sized businesses. One of the line items, as reported in a summary by the Wall Street Journal, is that in 2013 companies with over 50 employees must provide “affordable” health care or face a fine of $3,000 per employee (excluding the first 30 employees). It doesn’t state what “affordable” means.
In the same paragraph it states that the insurance industry must pay an annual fee of $8 billion starting in 2013 and rising in subsequent years.
I guess it’s lost on me how an industry can pay $8 billion in annual fees and still provide affordable insurance packages to small business.
I don’t know all of the intricacies of the proposed bill. I guess that makes me about as smart as the folks who passed it, they didn’t read it either. What I do know as a mid-sized company CEO for over 15 years affordable health coverage is in the eye of the beholder.
I cannot think of a single year where our health care costs were not increased to one of my companies. Every year we scrambled to try and balance plan benefits against rising costs while trying to keep employee contributions down.
Large corporations have bargaining power and volume, and are able to secure better pricing. The small and mid-sized business owner has no such advantage. While the new plan talks about Insurance exchanges to allow small business the opportunity to shop their coverage I don’t see that as any different than what they do currently. We had to shop our coverage every few years to keep costs in line.
The bottom line of all of this is costs for business will increase, and employers will take a harder look at hiring full time employees. Prudent companies will consider health care costs in their strategic planning process, deciding whether to make investments in automation vs. full time employees with an ever increasing cost base, It will make the playing field even more uneven with countries such as China where benefits and regulation are not a concern.
Health care reform is certainly needed. It’s unacceptable that so many Americans, especially the “working poor” as they are called, are without health care. The United States spends roughly twice as much as other developed countries on health care and millions are uncovered. There simply has to be a better way. But history has shown us that a government mandated and controlled program isn’t it.
One of the chief reasons why we spend so much on health care is the cost the insurance companies and health care companies absorb trying to deal with government bureaucracy. To see government health care effectiveness you don’t have to look any further than the VA and how our veterans are treated.
The full impact of this bill on business is unknown, even by those who passed it.…

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Nutrition

Medical Sonographer Job Description

Medical Sonographers are key members of a health care team. They provide care to different people with varying health care needs, from those who enjoy relative health to those who are critically ill. They use medical ultrasound machines which produce high-frequency sound waves to create images of an individual’s internal organs, blood flow or tissues that physicians use to make their medical diagnosis. This procedure is called a an ultrasound scan or sonogram, and doctors are using it to examine many internal parts of the body such as the heart, prostate, breast, blood vessels, and other vital organs. It can be used to detect and treat heart problems. Medical sonographers explain the procedure to the patient who is about to undergo sonography. They are responsible for recording the patient’s medical history that may affect the results. They make the necessary setting adjustments to the equipment and give instructions to patients so they can move into appropriate positions that offer the best view. Sonographers use an instrument called a transducer, a device that transmits sound waves that are converted to images. To help sound waves to be transmitted efficiently, sonographers usually apply a special gel to the skin. On the monitor, they look of visual signs that identify unhealthy parts. Based on their experience and studies, they decide which images are good for diagnostic purposes and show them to the doctors. They prepare the reports, taking measurements, calculating values and analyzing the results before submitting it to the physicians for their interpretation.
Medical sonographers may also be involved in preparing work schedules, managing a medical facility’s diagnostic imaging or sonography department. They may specialize in different disciplines such as obstetric and gynecological sonography, abdominal sonography, neurosonography, breast sonography, vascular sonography or cardiac sonography.…

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Nutrition

What You Ought To Know About Acid Reflux

Acid reflux sufferers are no strangers to misery. It doesn’t matter what causes the problem, but it does matter that the sufferer take the necessary steps to solve it. Learning all you can from articles like this one is a great first step.

Acid reflux can be exacerbated by the way you eat. Eating quickly or too much are major factors. This is not the way to eat your food, and it only worsens your condition. Don’t gorge until you feel as if you could pop. Instead, eat only until you feel somewhat full. You should also make a conscious effort to eat more slowly. Chew slowly, and even go so far as to lay down the fork every so often.

You should keep track of what you ate before experiencing acid reflux. Most acid reflux sufferers find that certain foods trigger their acid reflux. Once you find what foods trigger your acid reflux, you will be able to eliminate them from your diet.

Acid reflux can be so incredibly hurtful at times that it may cause you to think it could be a heart attack. Extreme pains in the chest should never be ignored. Having acid reflux does not stop you from suffering from a heart attack. Contact your doctor to learn what you should do. You don’t need serious health issues because of a wrong self-diagnosis.

Avoid wearing clothes that are too tight. Suspects include pantyhose, waistbands, and tight belts. These kinds of garments put pressure on your digestive area that you don’t need or want. This can lead to heartburn and reflux symptoms. Wear clothes that are looser around your middle and offer more comfortable.

Losing weight can definitely help your fight against acid reflux. Obesity is a major cause of acid reflux. Just losing a small amount of weight can help. Don’t go on a crash diet, though.

Acid reflux can be triggered by certain foods in most people. The consumption of these items should be limited to avoid reflux. Stay away from things like tomatoes, milk and alcohol.

Eat your food slowly. Try only eating until you’re almost full. Relax, sit upright at a table and chew your food thoroughly. The faster you eat, the worse you’ll feel when done. A great way to slow down your eating is to place your fork or spoon down on the table between each and every bite you take.

Get in shape. Extra weight, especially around your abdomen, can cause you to have more frequent acid reflux. Belly fat increases pressure on the stomach, almost urging it to reflux. Sometimes, losing even a few pounds will make a big difference.

The ability of a food to produce acid is in no way related to is pH level. Lemons and other foods with acid contain a lot of alkaline once they have been digested. When you have acid reflux, this could be confusing. Know the pH balance of your food if you have acid reflux.

Rather than waiting for the discomfort to become unbearable, consider starting today to find relief. You have the advice you need for making necessary changes. Eat well, get plenty of exercise and use the other tips here and you will feel better right away.…

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Healthy Nutrition

Are Allergies Leaving You Bleary-Eyed And Sneezy? Help Is Here!

It is likely that you have some experience with allergies. You may know someone else that has allergies or be a sufferer yourself. The important thing is that you surely know what kind of irritation allergies can cause. Fortunately, you will find many great tips in this article to help people with allergies.

On sunny days, you might want to open windows to let your house naturally cool. However, those open windows can cause nasty allergy flare-ups. For the best results, make sure your air conditioning unit is equipped with a special HEPA filter, to cut down the number of allergens inside your home. This will help you breathe better, even though the air might not seem as fresh.

Before going to bed, take a bath and thoroughly wash your hair. You can get a lot of pollen on your hair and skin during the daytime, which can cause an allergic reaction at night. A quick rinse before bed can make a big difference in your life.

Except in extreme conditions, dust mites are almost impossible to avoid. As you might expect from their name, you can find them burrowed deep in your pillows or mattress as they feast on skin cells that have been shed. That’s gross! Use mattress and pillow case covers with zippers to avoid these. Every week, kill mites by washing all bedding with hot water.

Make sure your lavatory is well-ventilated if you want to keep mildew and mold at bay. Mold loves to grow in moist bathrooms, and this is especially true if your bathroom is dark. It’s a good idea to turn on a ventilation fan and hang wet towels up on bars to dry after bathing. You could also open a window a little bit or turn on an air vent.

Ensure the air quality in your home is good; keep the windows closed. Pollen can easily get inside the home through open windows, and cause your allergy symptoms to escalate. Prevent allergy symptoms by cleaning filters that are in your air conditioner and vents.

Limit your exposure to whatever triggers your allergy symptoms. If you have reactions to dust, vacuum as often as you can. Keeping your pets groomed and clean at all times may help your allergy to pet dander; another option is find a new home for them. You want to have as clean of a house as possible, so vacuum and clean as well.

Talk to a doctor before taking any allergy medicine. A doctor will have the ability to give you sound advice and verify that your medication is appropriate.

If you are on medication for your allergies, be sure to take it as directed. Most medications require days of constant use for them to work. More than likely, you will not receive immediate relief from symptoms if you take the medication at the onset of a reaction. Check with doctors for information about the correct way to use medication.

Now that you’ve read up on some great tips, you’re armed with the knowledge necessary to fight back against those worrisome allergies. Whether it is you or someone you know, dealing with allergy symptoms is no longer a problem. Once you add these methods into your allergy-care routine, you could be feeling great in no time.…