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Whole Food Vitamins

Branding Vs Direct Response – Which is Best For My Practice?

I’m asked frequently how important Branding is to a healthcare practice. My answer is “it’s critical”. Every potential patient (and referring physician) is asking themselves a critical question that your marketing message has to answer “Why you?”. Branding helps you differentiate your practice from your competition and provides the answer(s) to the question “Why You?”.
I’m also asked what type of marketing is more important, building your brand or getting new patients to come to your office quickly and cost-effectively. This type of marketing is called “direct response” marketing. I believe that both are important factors in the success of your marketing campaign.
Branding is a form of marketing where a consumer (your prospective patient) sees or hears your message through any medium (web site, email, TV, print ad, radio, direct mail, etc.) and hopefully remembers who you are, what you do, and why they should consider you if/when they need or want your services. Most of the time, the action isn’t immediate (i.e. “direct response”).
The marketer has to hope that once the consumer sees/hears the message they remember it. Advertising studies show that the average consumer needs to see a message 5-7 times before it becomes familiar to them. You must hope that the consumer has enough name recognition from your previous marketing that when they do need/want your services, they think of you first and don’t get distracted by your competitors’ marketing messages. This can happen often if the prospect goes to the Yellow Pages or Google and then sees your competition.
In “Direct response marketing”, there is generally a strong message with a compelling offer or “call-to-action”. You’re giving your prospective patient a reason to contact you NOW. You’re directing the consumer where to go next (i.e. “Click here now” or “Call today”) and you’re giving them a reason to do so now. A big benefit to “direct response” is that it’s easier to measure results. You can look at metrics like response rates, open rates, click through rates, and conversion rates. You can directly calculate your ROI (return on investment), which helps you offset any advertising costs from the profits you generate.
Although branding is not as accurate to measure and your efforts can take time, you have to develop your brand to help overall conversions in your direct response marketing. Ideally, your marketing message should answer both these questions: “Why You?” and “Why Now?”. This is why Branding and Direct Response are both extremely important.
If you need help developing a more compelling message to build your brand or you need a better direct response rate to improve your ROI, contact me to assistance. Proven Strategies for a Strong, Profitable Practice!…

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Men'S Health

Small Business Planning Must Include Health Care Costs

Based on what little is known about the new health care bill that was just passed, it will have a huge effect on small to mid-sized businesses. One of the line items, as reported in a summary by the Wall Street Journal, is that in 2013 companies with over 50 employees must provide “affordable” health care or face a fine of $3,000 per employee (excluding the first 30 employees). It doesn’t state what “affordable” means.
In the same paragraph it states that the insurance industry must pay an annual fee of $8 billion starting in 2013 and rising in subsequent years.
I guess it’s lost on me how an industry can pay $8 billion in annual fees and still provide affordable insurance packages to small business.
I don’t know all of the intricacies of the proposed bill. I guess that makes me about as smart as the folks who passed it, they didn’t read it either. What I do know as a mid-sized company CEO for over 15 years affordable health coverage is in the eye of the beholder.
I cannot think of a single year where our health care costs were not increased to one of my companies. Every year we scrambled to try and balance plan benefits against rising costs while trying to keep employee contributions down.
Large corporations have bargaining power and volume, and are able to secure better pricing. The small and mid-sized business owner has no such advantage. While the new plan talks about Insurance exchanges to allow small business the opportunity to shop their coverage I don’t see that as any different than what they do currently. We had to shop our coverage every few years to keep costs in line.
The bottom line of all of this is costs for business will increase, and employers will take a harder look at hiring full time employees. Prudent companies will consider health care costs in their strategic planning process, deciding whether to make investments in automation vs. full time employees with an ever increasing cost base, It will make the playing field even more uneven with countries such as China where benefits and regulation are not a concern.
Health care reform is certainly needed. It’s unacceptable that so many Americans, especially the “working poor” as they are called, are without health care. The United States spends roughly twice as much as other developed countries on health care and millions are uncovered. There simply has to be a better way. But history has shown us that a government mandated and controlled program isn’t it.
One of the chief reasons why we spend so much on health care is the cost the insurance companies and health care companies absorb trying to deal with government bureaucracy. To see government health care effectiveness you don’t have to look any further than the VA and how our veterans are treated.
The full impact of this bill on business is unknown, even by those who passed it.…

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Nutrition

Medical Sonographer Job Description

Medical Sonographers are key members of a health care team. They provide care to different people with varying health care needs, from those who enjoy relative health to those who are critically ill. They use medical ultrasound machines which produce high-frequency sound waves to create images of an individual’s internal organs, blood flow or tissues that physicians use to make their medical diagnosis. This procedure is called a an ultrasound scan or sonogram, and doctors are using it to examine many internal parts of the body such as the heart, prostate, breast, blood vessels, and other vital organs. It can be used to detect and treat heart problems. Medical sonographers explain the procedure to the patient who is about to undergo sonography. They are responsible for recording the patient’s medical history that may affect the results. They make the necessary setting adjustments to the equipment and give instructions to patients so they can move into appropriate positions that offer the best view. Sonographers use an instrument called a transducer, a device that transmits sound waves that are converted to images. To help sound waves to be transmitted efficiently, sonographers usually apply a special gel to the skin. On the monitor, they look of visual signs that identify unhealthy parts. Based on their experience and studies, they decide which images are good for diagnostic purposes and show them to the doctors. They prepare the reports, taking measurements, calculating values and analyzing the results before submitting it to the physicians for their interpretation.
Medical sonographers may also be involved in preparing work schedules, managing a medical facility’s diagnostic imaging or sonography department. They may specialize in different disciplines such as obstetric and gynecological sonography, abdominal sonography, neurosonography, breast sonography, vascular sonography or cardiac sonography.…

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Nutrition

What You Ought To Know About Acid Reflux

Acid reflux sufferers are no strangers to misery. It doesn’t matter what causes the problem, but it does matter that the sufferer take the necessary steps to solve it. Learning all you can from articles like this one is a great first step.

Acid reflux can be exacerbated by the way you eat. Eating quickly or too much are major factors. This is not the way to eat your food, and it only worsens your condition. Don’t gorge until you feel as if you could pop. Instead, eat only until you feel somewhat full. You should also make a conscious effort to eat more slowly. Chew slowly, and even go so far as to lay down the fork every so often.

You should keep track of what you ate before experiencing acid reflux. Most acid reflux sufferers find that certain foods trigger their acid reflux. Once you find what foods trigger your acid reflux, you will be able to eliminate them from your diet.

Acid reflux can be so incredibly hurtful at times that it may cause you to think it could be a heart attack. Extreme pains in the chest should never be ignored. Having acid reflux does not stop you from suffering from a heart attack. Contact your doctor to learn what you should do. You don’t need serious health issues because of a wrong self-diagnosis.

Avoid wearing clothes that are too tight. Suspects include pantyhose, waistbands, and tight belts. These kinds of garments put pressure on your digestive area that you don’t need or want. This can lead to heartburn and reflux symptoms. Wear clothes that are looser around your middle and offer more comfortable.

Losing weight can definitely help your fight against acid reflux. Obesity is a major cause of acid reflux. Just losing a small amount of weight can help. Don’t go on a crash diet, though.

Acid reflux can be triggered by certain foods in most people. The consumption of these items should be limited to avoid reflux. Stay away from things like tomatoes, milk and alcohol.

Eat your food slowly. Try only eating until you’re almost full. Relax, sit upright at a table and chew your food thoroughly. The faster you eat, the worse you’ll feel when done. A great way to slow down your eating is to place your fork or spoon down on the table between each and every bite you take.

Get in shape. Extra weight, especially around your abdomen, can cause you to have more frequent acid reflux. Belly fat increases pressure on the stomach, almost urging it to reflux. Sometimes, losing even a few pounds will make a big difference.

The ability of a food to produce acid is in no way related to is pH level. Lemons and other foods with acid contain a lot of alkaline once they have been digested. When you have acid reflux, this could be confusing. Know the pH balance of your food if you have acid reflux.

Rather than waiting for the discomfort to become unbearable, consider starting today to find relief. You have the advice you need for making necessary changes. Eat well, get plenty of exercise and use the other tips here and you will feel better right away.…

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Healthy Nutrition

Are Allergies Leaving You Bleary-Eyed And Sneezy? Help Is Here!

It is likely that you have some experience with allergies. You may know someone else that has allergies or be a sufferer yourself. The important thing is that you surely know what kind of irritation allergies can cause. Fortunately, you will find many great tips in this article to help people with allergies.

On sunny days, you might want to open windows to let your house naturally cool. However, those open windows can cause nasty allergy flare-ups. For the best results, make sure your air conditioning unit is equipped with a special HEPA filter, to cut down the number of allergens inside your home. This will help you breathe better, even though the air might not seem as fresh.

Before going to bed, take a bath and thoroughly wash your hair. You can get a lot of pollen on your hair and skin during the daytime, which can cause an allergic reaction at night. A quick rinse before bed can make a big difference in your life.

Except in extreme conditions, dust mites are almost impossible to avoid. As you might expect from their name, you can find them burrowed deep in your pillows or mattress as they feast on skin cells that have been shed. That’s gross! Use mattress and pillow case covers with zippers to avoid these. Every week, kill mites by washing all bedding with hot water.

Make sure your lavatory is well-ventilated if you want to keep mildew and mold at bay. Mold loves to grow in moist bathrooms, and this is especially true if your bathroom is dark. It’s a good idea to turn on a ventilation fan and hang wet towels up on bars to dry after bathing. You could also open a window a little bit or turn on an air vent.

Ensure the air quality in your home is good; keep the windows closed. Pollen can easily get inside the home through open windows, and cause your allergy symptoms to escalate. Prevent allergy symptoms by cleaning filters that are in your air conditioner and vents.

Limit your exposure to whatever triggers your allergy symptoms. If you have reactions to dust, vacuum as often as you can. Keeping your pets groomed and clean at all times may help your allergy to pet dander; another option is find a new home for them. You want to have as clean of a house as possible, so vacuum and clean as well.

Talk to a doctor before taking any allergy medicine. A doctor will have the ability to give you sound advice and verify that your medication is appropriate.

If you are on medication for your allergies, be sure to take it as directed. Most medications require days of constant use for them to work. More than likely, you will not receive immediate relief from symptoms if you take the medication at the onset of a reaction. Check with doctors for information about the correct way to use medication.

Now that you’ve read up on some great tips, you’re armed with the knowledge necessary to fight back against those worrisome allergies. Whether it is you or someone you know, dealing with allergy symptoms is no longer a problem. Once you add these methods into your allergy-care routine, you could be feeling great in no time.…

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Whole Food Vitamins

What You Should Know About Going To The Chiropractor

When it comes to back pain and other issues, chiropractic care can be extremely beneficial. DO you want to know more about chiropractic care? If you are seeking information about how you can be helped, this article provides information so you will feel more comfortable making an appointment.

Medical doctors are more likely these day to work side by side with alternative practitioners. That is why it’s crucial that you find out whether your insurance covers chiropractic care, massage, acupuncture, and the like. These services can help boost your physician’s care.

There are a lot of good reasons to see a chiropractor. If your back or neck hurt, seeing a chiropractor is an excellent idea. Regular visits with a chiropractor can help reduce and prevent daily pains and aches in the back. A chiropractor will help align the spine and then help you keep your entire physical being properly aligned.

Don’t carry your wallet in your back pocket. Most men stick their wallet in the back pocket without realizing that it can impact your lower back. It will put pressure against the back in addition to internal organs in that area. Try keeping your wallet in the front pocket, instead.

Stay away from chiropractors that offer supplements and homeopathic products that are supposed to treat diseases. They are likely just trying to upsell you based on products they offer and cannot be trusted. Nutritionists and physicians are helpful for this advice.

Watch the way you’re carrying your purse. If carried improperly, it can lead to back, shoulder and neck pain. Do not carry it on your shoulder at all times. Also, do not carry extremely heavy purses. Try removing the items you don’t need with you all the time to lighten the load.

You can find a good chiropractor just about anywhere in the country. Chiropractic care is second when it comes to health-care professions. It is also what is growing the fastest. Today, more than 60,000 chiropractors exist in the US alone. Also, there are about 10,000 students practicing chiropractic care and they’re trying to become professionals.

Modern medicine offers you the convenience of finding good chiropractors easily. People throughout the world, including the United States, now seek chiropractic care. Chiropractors must have a lot of training in order to be certified. They are required to take four years of graduate level training, and they must have a thorough, working knowledge of the complete human anatomy. Make certain that the chiropractor you visit is properly trained and certified.

Don’t allow a chiropractor to do the neck snapping procedure on you. There are a couple of arteries threading through the neck vertebrae, and popping your neck can make them kink. This would normally be okay; however, if it is stretched and turned suddenly, the artery linings can be torn. You can form a clot and have a stroke.

Now that you are a bit more familiar with the concept, are you prepared to make an appointment? Perhaps you used to be hesitant but can now comfortably make your appointment with the advice given. Be preapred to have a positive experience that will give you more energy and mobility.…

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Whole Food Vitamins

Are You Looking At Getting Cosmetic Surgery? Try This Helpful Advice!

Do you want to change your appearance? Are you thinking about plastic surgery? If this is the case, you are not the only one. The popularity of cosmetic surgery is increasing due to the impressive results that are being seen. Keep reading to get some ideas about whether cosmetic surgery is right for you.

Be certain doctors you interview have a vast portfolio of before and after pictures from clients for you to see. Study the pictures to decide whether you’re happy with the results the doctor is demonstrating to you. Feel free to ask whatever questions come to mind, and make sure to ask for some references to talk to about the doctor’s work. This way you can be sure that he or she is the best doctor for you.

Talk to the surgeon you are considering using and ask about past work. Ask how many times they have done the operation and see if they have photographic examples of their work. Screening potential doctors will give you the best chance at success.

While you don’t want to compromise final results by economizing your cosmetic surgery, there are legitimate ways to reduce the costs involved. Some foreign countries do have reputable surgeons who charge considerably less than those in the United States. This won’t be an option for everybody, but it’s something worth looking into.

You should ask your surgeon about any risks linked to the surgery and find out what your surgeon is planning to do to reduce these risks. Once you have asked questions, research the information the doctor has given you to make sure they are being completely honest with you.

Learn about any financing that is available to you. The surgeon often knows that a lot of people are not able to come up with the money right away, so they can put payments in place. If they don’t, you still have other available options; it’s all just a matter of finding them and avoiding a lump-sum bill in the thousands, or more.

It is important to remember any surgical procedure has potential risks. Discuss risks beforehand so that you stay informed about all possibilities. You should not forget the possible negative consequences of a cosmetic surgery.

You must choose a surgeon who has certification from the official Plastic Surgeon board. Also, ask your doctor how many times he has done the procedure you desire and ask to see proof of his claims.

There are many reasons people get plastic surgery; feeling better about themselves is one of those reasons. Cosmetic surgery is especially beneficial to those who have suffered injuries, such as burns. After receiving a serious burn, a person may have some issues with feeling whole; therefore, surgery may be needed to repair their self-esteem.

Just about everyone wishes they could change something about their appearance, and cosmetic surgery can be the answer. Whether dropping pounds, years or excess, your confidence will grow tremendously. Find out all of your options to ensure you are making a correct choice about changing your look.…